top of page

# Sell-Through Rate Calculator

## What is the Sell-Through Rate?

The sell-through rate can be seen as one of the most vital key performance indicators (KPI) of inventory management. Essentially, the sell-through rate is defined as the proportion of inventory sold within a specific period, relative to the total amount of inventory received or purchased.

Sell-through rates are typically used in the retail industry since they provide a measure of how rapidly a business can convert its inventory into revenue. For retail businesses, maintaining an optimal sell-through rate is critical for both profitability and inventory management.

The sell-through rate can be calculated using a simple formula:

Sell-Through Rate = (Number of Units Sold / Number of Units Received) x 100%

## How to Use the Sell-Through Rate Calculator

To use the Sell-Through Rate calculator, you only need two pieces of data: the total number of units received and the total number of units sold. After entering these numbers, the Sell-Through Rate calculator will provide the sell-through rate.

## Actual Example

For instance, let's take Company Alpha. Company Alpha received a total of 1,000,000 units over the last month. Over the same period, they were able to sell 650,000 units of those.

To perform a sell-through rate calculation for Company Alpha, we would use the formula we mentioned before.

Sell-through rate = (Number of Units Sold / Number of Units Received) x 100%

Inputting the numbers for Company Alpha, we wind up with:

Sell-through rate = (650,000 / 1,000,000) x 100% = 65%

This means that Company Alpha had a sell-through rate of 65% over a one-month interval.

Take note that businesses can work to increase their sell-through rate in two ways: 1) by increasing the number of units sold, potentially via aggressive promotion strategies; or 2) by reducing the number of units received, which may improve inventory management. By carefully monitoring and adjusting their sell-through rate, businesses can ensure they are making the most of their inventory, thereby driving revenue growth.